Grey AestheticsGrey Aesthetics had built strong brand recognition across Orange County, a loyal patient base, and media coverage. The one gap: that real-world reputation wasn't translating into Google rankings or AI search visibility, so new patients researching treatments online were landing at competing clinics instead.
“We had strong recognition across Orange County and a patient base that consistently referred others to us. What we didn't have was visibility when those referred patients went online to research treatments before booking. Botric bridged that gap in ways we didn't think were possible in 60 days.”
Shannon HunterCEO & Founder, Grey AestheticsGrey Aesthetics is a full-service medical aesthetics clinic in Newport Beach, California, with a well-established presence across Orange County. Featured in regional media, recognised at industry events, and trusted by a loyal patient community, the clinic had built the kind of reputation most practices spend years working toward. The challenge was specific: that reputation lived offline. When prospective patients opened Google or asked an AI assistant for treatment recommendations, the clinic's digital footprint didn't reflect its real-world standing.
When a patient in Newport Beach searched "best clinic for AgeJET near me" or asked an AI assistant "top rated med spa in Newport Beach for anti-aging," Grey Aesthetics wasn't surfacing. Not because the brand was weak, but because the website's technical foundation, content depth, and AI visibility infrastructure hadn't been built to match the clinic's actual authority.
In local healthcare and aesthetics, that gap between reputation and digital visibility has a direct cost. Every search that goes unanswered is a consultation that goes to a competitor down the street, regardless of which clinic is actually better.
Queries like "AgeJET Newport Beach," "TriLift near me," and "best non-surgical facelift Newport Beach" weren't surfacing the clinic. Patients researching these treatments online were being directed elsewhere, despite Grey Aesthetics offering them at a high level.
When patients asked ChatGPT or Perplexity for the best med spas in Newport Beach, Grey Aesthetics was not cited. Other clinics offering fewer treatments were being recommended by name.
Service pages existed but lacked the structured content, schema markup, and treatment detail that search engines and AI models require to confidently recommend a provider. A page that lists a treatment name is not a page that gets cited.
A DA of 7 gave search engines and AI models very little technical reason to surface the domain for competitive queries. Without third-party authority signals, even the strongest real-world reputation struggles to translate into search visibility.
Local med spas face a challenge most SEO agencies miss entirely. National traffic is nearly worthless. A clinic in Newport Beach does not benefit from ranking for "best med spa" in Pittsburgh. What matters is owning the local intent layer: the patients within 10 miles who are actively researching specific treatments and ready to book.
Botric's approach combined local search precision with GEO optimisation, building authority signals that work for both Google and AI platforms simultaneously. The goal was not just visibility but citation, becoming the source AI models recommend when a patient asks which clinic to trust.
Botric ran a full technical audit and identified three critical gaps immediately: near-zero schema markup, service pages too thin to rank or be cited, and a backlink profile that gave neither Google nor AI models any reason to trust the domain. The AgeJET page was identified as the highest-priority target. It was a distinctive, high-intent treatment with almost no local competition online. A deep rewrite was produced first. Schema was rolled out across all service pages. Backlink outreach launched across health directories and local Newport Beach sources. Botric ran 21+ target prompts across ChatGPT, Perplexity, and Google AI Overview to establish a baseline. Grey Aesthetics appeared in none of them.
Full rewrites of Botox, dermal filler, TriLift, and LaseMD Ultra pages were completed. Each was built to address the specific questions patients ask AI assistants before booking, covering cost ranges, expected outcomes, treatment candidacy, and recovery. By late April, the AgeJET page began appearing in AI-generated answers. "AgeJET treatment Newport Beach," "AgeJET consultation Newport Beach," and "best clinic for AgeJET Newport Beach" all entered the results. The first confirmed Perplexity citation appeared. Monthly impressions climbed to 12.4K, a 60 percent increase from March. Active users grew from 60 to over 190.
Domain Authority reached 35, up from 7 at onboarding. Total backlinks hit 621. Impressions reached 19.3K, a 2.5x increase from the March baseline. Grey Aesthetics was now cited across all 21 tracked AI prompts covering AgeJET, TriLift, Botox, LaseMD Ultra, and non-surgical facelift queries. The AgeJET page alone held 9 separate position-one Google rankings. Monthly organic users grew from 30 in April to 106 in May. The clinic effectively owned its niche in Newport Beach across both search and AI.
Most agencies track Google rankings. Botric tracks where patients actually make decisions: ChatGPT, Perplexity, Google AI Overview, and other AI assistants. Grey Aesthetics had strong brand recognition across Orange County when the engagement began. What it didn't have was meaningful visibility in AI search. At the start of tracking, the clinic had just 54 AI citations across the monitored platforms. The data below shows how that visibility grew, platform by platform.
The key insight driving this result: AI models don't cite clinics. They cite content they can understand and trust. A service page that lists treatment names is not citable. A page that explains what AgeJET is, who it is right for, what results to expect, and how it compares to alternatives gives an AI model everything it needs to make a confident recommendation. That is what Botric built.
Tracked from day one. Every number is real.
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| Metric | Before (March) | After (May) | Change |
|---|---|---|---|
| Monthly impressions | 7,730 | 19,300 | +2.5x |
| Monthly clicks | 182 | 272 | +49% |
| Total cumulative clicks | 182/mo | 728 total | 4x run rate |
| Average search position | 21.8 | 20.6 | Improving |
| Domain Authority (Moz) | 7 | 35 | +28 pts |
| Organic keywords ranked | low | 111 | 111 new |
| Monthly active users | 60 (Apr start) | 192 (May) | +3.2x |
| Organic users per month | 30 (Apr) | 106 (May) | +3.5x |
At onboarding, Grey Aesthetics had zero meaningful non-branded keyword rankings. By May, the AgeJET page alone held nine position-one rankings. Grey Aesthetics effectively owns AgeJET in Newport Beach on Google. TriLift followed the same pattern.
Grey Aesthetics is not a unique case. Across every local healthcare and aesthetics category, the patient journey now starts with an AI assistant before it hits Google. "What is the best clinic near me for X treatment?" is being asked thousands of times per day. A strong real-world reputation is the starting point, but clinics without AI visibility are not surfacing when those searches happen.
The practices that close the gap between their real-world standing and their AI presence now will be the ones patients find first, trust first, and book first. Grey Aesthetics moved early. That advantage compounds.
When AI recommends a clinic by name and treatment, that recommendation carries far more weight than a generic search result. Being cited by name is credibility at scale.
GEO for local medical practices is where local SEO was in 2013. The clinics building AI presence now will be significantly harder to displace in 18 months.
The backlink and content work Botric built for Grey Aesthetics did not just improve Google rankings. It also gave AI models the trust signals needed to cite the clinic with confidence.
In just 60 days, Botric transformed Grey Aesthetics' established reputation into measurable AI and search visibility. The clinic earned citations across all 21 tracked AI prompts, eleven #1 Google rankings, and 621 new backlinks. The clinical quality and reputation were always there. Now they're reflected in how patients discover the practice online.
If Grey Aesthetics could go from DA 7 and zero AI presence to owning AgeJET in Newport Beach in 60 days, your practice can too. Find out exactly where you stand with a free GEO visibility audit. No signup required, results in under 30 seconds.
