Botric is an AI visibility tracker. It measures your AI brand visibility, meaning how often ChatGPT, Perplexity, Gemini and Claude mention and cite you. It shows who they recommend instead and ships the fixes that change the answer.
Grey Aesthetics
Luminary
myIDFi AI
One 0 to 100 score for how visible your brand is across AI assistants, with the mention, citation and sentiment results behind it. Every scan shows how many prompts were tested and where each assistant stands.
Getting there. AI platforms surface your brand on some prompts. Work through the action plan, as each fix increases your chances of being mentioned and cited.
| Mentions | Score | |
|---|---|---|
| Gemini | 9/25 | 54 |
| Perplexity | 11/25 | 61 |
| Claude | 8/25 | 52 |
| AI Overview | 7/25 | 49 |
| ChatGPT | 6/25 | 47 |
Every answer Botric tracks is broken down by prompt, competitor and source, and the visits AI sends you show up in analytics, so you can see exactly where you win and where you lose.
Prompts are generated across four intents: direct brand, comparison, category and informational. Edit them, replace them, or test new ones in the Prompt Playground.
| Prompt | Intent | Your brand | Position |
|---|---|---|---|
| Best tools in your category for small teams | Category | MENTIONED | 2 |
| Your brand vs a competitor | Comparison | WITH CAVEATS | 3 |
| What does your brand do? | Direct brand | MENTIONED | 1 |
| How do I solve a common problem? | Informational | NOT MENTIONED | - |
Benchmark your share of voice against up to 5 competitors on the same prompts, and see on which prompts and assistants they win.
AI citation tracking records the source URL the assistant cites on every run, so you know which of your pages work and which third-party pages are speaking for you.
Connect Google Analytics and Search Console and Botric picks out the visits that came from AI assistants. See them over time, by assistant and by page, next to your total site traffic.
Every prompt is re-run weekly, and alerts fire when your score moves materially, yours or a competitor's.
Tracking shows you where you stand. Each gap it finds comes with a fix you can ship, and that is where your score starts to move.
Without structured data, assistants have to guess what a page is about and who wrote it.
Botric generates schema markup and an llms.txt file, so AI systems can read your site clearly.
Assistants describe you in the wrong category, or mix you up with someone else.
Botric helps you make your brand details consistent across your site and listings, so assistants describe you accurately and place you in the right category.
A tracked prompt names a competitor, and none of your pages answers it.
The Content Agent writes the content that answers that question, such as a page, article or an FAQ. You review it before it goes live.
See the Content Agent →The score is only useful if you can see what sits behind it.
| Step | What happens |
|---|---|
| Prompts | Tracked prompts cover four intents: direct brand, comparison, category and informational. You can edit or replace them at any time. |
| Each run records | Whether your brand is mentioned, which competitor is named instead, the sentiment of the answer, and the source URL cited. |
| Re-testing | Every tracked prompt is re-run weekly on each assistant included in your plan. |
| Scoring | Mention, citation and sentiment results roll up into one 0 to 100 score, calculated per platform and overall. |
| Competitors | Up to 5 competitors are benchmarked on the same prompts, so share of voice is like for like. |
AI answers can differ from one run to the next, and from what you see when you ask the same question yourself. Weekly re-testing exists so you can judge direction over several weeks rather than react to one result.
Every assistant cites differently. Start with the one your buyers use most.
See when ChatGPT mentions or cites your brand.
Open →Track which of your pages Perplexity cites.
Open →Monitor how Gemini describes and cites you.
Open →Check when Claude recommends your brand.
Open →See whether AI Overviews name you.
Open →Grey AestheticsWe had strong recognition across Orange County and a loyal patient base. What we didn't have was visibility when those patients researched treatments online before booking. Botric bridged that gap in ways we didn't think possible in 60 days.
Shannon HunterCEO & FoundermyIDFi AII hadn't really thought about how AI platforms like ChatGPT talked about our business until we started using Botric. Seeing where we showed up, where we didn't, and what to improve has been incredibly helpful and easy to understand.
Jeffrey Lee NelsonFounder & CEOWe built MotorEnvy so people could drive the cars they want without owning them. Botric fixed our AI visibility, so when someone asks ChatGPT, Perplexity or Gemini about car subscriptions, we're in the answer, and we show up on Google too.
Michael ChuangFounder & CEOWhat impressed us most about Botric wasn't just the visibility data, it was the clarity behind it. The platform helped us understand how AI platforms interpreted our brand, where competitors were outperforming us, and what to fix.
Dana FarboFounder & CEOLuminaryWe built Luminary to go beyond search engines and AI chatbots, a new way to explore ideas and deeply understand the world. Botric helped more people discover Luminary by expanding our visibility across Google and the AI platforms where curiosity increasingly begins.
We've used plenty of marketing platforms over the years, but Botric answered a different set of questions: how ChatGPT and other LLMs understood our brand, and where our content was making an impact. The recommendations were practical and easy to apply.
On the score, tracking, GEO and how long it takes.
An AI visibility tracker runs your buyers' questions through AI assistants on a schedule and records whether your brand is mentioned, whether your pages are cited, where you rank in the answer, and how you are described. Botric then scores that as a 0 to 100 AI Visibility Score.
ChatGPT, Perplexity, Gemini and Claude, plus Google AI Overviews. Which assistants are included depends on your plan. Every tracked prompt gets mention tracking, citation detection, sentiment and weekly re-testing.
It rolls up how often AI mentions you, how often it cites you and how it describes you into a single 0 to 100 score. The score is computed per platform and overall, and each scan shows how many prompts were tested and how many produced a mention.
There is no universal benchmark, because a score reflects the prompts you track and the competitors you compare against. A useful score rises over time and beats the competitors on the same prompts. Use the audit to set your baseline, then track the trend.
Enter your website in the free audit. Botric tests prompts in your category across the assistants it covers and returns your AI Visibility Score, who is named instead of you, and where the gaps are. It takes about 30 seconds and needs no signup.
Generative engine optimization (GEO), sometimes called answer engine optimization (AEO), is the work of structuring your content, schema, entities and third-party mentions so assistants can recommend you. AI visibility is the result you measure. SEO earns a position in a list of links; AI visibility earns a place inside an answer, so a page can rank on Google and still never be cited.
Most clients see first movement within 30 to 60 days and material citation gains by 90 days. Technical fixes land in 2 to 4 weeks. Content and entity work compounds from there. No tool can guarantee a specific assistant will name you.
Read your score and citation trend next to AI-referred sessions in your analytics and the conversations your sales team hears. Citations that never get clicked still influence buyers, so no single number tells the whole story.
Most AI brand visibility tools tell you when you are mentioned and leave the fixing to you. Botric also explains why you are not recommended and ships the fixes: schema markup, llms.txt, entity engineering and the content that closes the gaps.
Yes. You can benchmark your AI share of voice against up to 5 competitors on the same prompts.
Run a free audit and get your AI Visibility Score across ChatGPT, Perplexity, Gemini and Claude in 30 seconds.
