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ChatGPT
AI Optimization / ChatGPT

Track & Improve How Your Brand Appears on ChatGPT.

900M+ people use ChatGPT every week to discover businesses. Botric tracks your brand mentions, AI citations, and recommendations, so you always know how you show up.

Free · results in 30 seconds · no signup required
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01
Scale
Why AI visibility matters right now

ChatGPT, by the numbers.

As more buying journeys begin in ChatGPT, AI search visibility and AI recommendation tracking have become essential for modern marketing.

345678945678904567890M+
weekly active users on ChatGPT
SRC · OpenAI, Feb 2026
90123455678901%
of consumers say generative AI has changed how they research information
SRC · Gartner Consumer Survey, 2026
89012346789012%
of AI users regularly rely on AI assistants for advice, shopping, and research
SRC · Adobe AI & Digital Trends Report, 2026

Start improving your AI search visibility today.

Create a free Botric account to track AI brand mentions, citations, and recommendations across ChatGPT.

Try Botric Free
02
Mechanics
Under the hood of AI recommendations

How ChatGPT selects sources & brands.

When ChatGPT needs current information, it searches the web, evaluates trusted sources, and generates an answer. Strong AI search visibility gets your brand into consideration, while authority and credible citations earn AI recommendations.

Authority signalsClear expertise, consistent claims, and a track record the model can verify across multiple pages.
Third-party citationsBeing referenced by other trusted sites carries more weight than what a brand says about itself.
Content quality & relevanceDirect, specific answers to the exact question asked outperform generic marketing copy.
Entity understandingStructured data and consistent naming help the model know who you are and what you do.
Website accessibilityPages have to be crawlable and readable without heavy client-side rendering to be evaluated at all.
Freshness & accuracyOutdated or inconsistent information gets deprioritized in favor of sources that stay current.
1
User Prompt
A buyer asks a question that requires current information.
2
Source Discovery
ChatGPT retrieves relevant web pages to answer the question.
3
Content Evaluation
The model evaluates each source for authority, relevance, and freshness.
4
AI Response
ChatGPT generates an answer using the most trusted sources.

Want to see this evaluation happen on your own site?

Botric runs this exact process against your pages and flags what's holding you back.

Run Free AI Audit
03
Product
The AI optimization platform

How Botric helps you improve ChatGPT visibility.

A complete platform for AI discoverability, AI search visibility, and AI recommendation tracking.

AI Visibility Tracking dashboard
01 · AI Visibility

AI Visibility Tracking

Track your AI Visibility Score and how often your brand is mentioned in ChatGPT responses for the prompts that matter most to your category, updated weekly.

AI citation source list
02 · Citations

AI Citation Tracking

Discover which sources ChatGPT actually cites when it talks about your category, and measure your own AI citations against them.

Prompt monitoring feed
03 · Monitoring

Prompt Monitoring

Watch the customer queries that matter, monitor total mentions and mention rate, and see how your prompts are distributed across intent categories.

Prompt research playground
04 · Prompt Research

Prompt Playground

Run prompt research on demand and see exactly how ChatGPT responds about your brand next to cited competitors.

Competitor tracking chart
05 · Benchmark

Competitor Tracking

Compare your AI search visibility against competitors, prompt by prompt, with deep competitor insights that reveal exactly where you lead and where you fall behind.

Technical AI readiness audit
06 · Technical AI Readiness

Site Audit

Find the technical AI readiness issues quietly keeping AI crawlers out, from blocked robots.txt rules to missing structured data.

Content gap matrix
07 · Content Agent

AI Content Agent

Identify high-impact content gaps, then generate optimized content that improves AI discoverability, brand mentions, and AI recommendations.

AI Search Report summary
08 · Reporting

AI Search Reports

Get a readable summary of AI visibility trends, wins, and prioritized AI optimization steps, built to share with the rest of your team.

04
Coverage
Full AI discoverability

Everything Botric analyzes for ChatGPT.

Four categories, one score, every signal that drives AI recommendations, tracked in one AI visibility platform.

Brand Visibility

4 signals tracked
  • Brand mentions
  • AI Visibility Score
  • Competitor mentions
  • Prompt-level visibility

Citation Analysis

3 signals tracked
  • Citation sources
  • Citation frequency
  • Authority of referenced sources

Content Intelligence

5 capabilities
  • Content gap analysis
  • Content generation
  • Topic coverage
  • Comparison pages
  • Internal linking

Technical AI Readiness

5 signals tracked
  • Entity signals
  • Technical accessibility
  • robots.txt
  • llms.txt
  • Structured data

All four categories, scored for your brand.

One audit covers brand visibility, citations, content, and technical readiness together.

Start Optimizing for ChatGPT
05
Steps
Getting started with AI optimization

Improve your ChatGPT visibility in four simple steps.

01

Create your free account

Sign up for Botric and start tracking your AI search visibility. No credit card required.

02

Run your AI audit

Generate a complete AI visibility report with your AI Visibility Score, brand mentions, citations, recommendations, and competitor insights.

03

Optimize what matters

Prioritize the highest-impact opportunities to improve AI discoverability, increase brand mentions, and earn more AI recommendations.

04

Track your progress

Monitor AI search visibility, brand mentions, citations, and recommendations with fresh weekly insights.

06
Why Botric
Why marketing teams choose Botric

Optimize for AI answers, not just search results.

Real AI search analytics

Analyze real ChatGPT responses, AI Visibility Scores, brand mentions, and recommendations instead of relying on estimated metrics.

Actionable recommendations

Every content gap includes prioritized recommendations, with the Content Agent helping you plan and create content to improve AI discoverability.

Deep competitor insights

Benchmark AI search visibility, brand mentions, and recommendations against competitors to uncover opportunities and close the visibility gap.

Continuous AI search monitoring

Track AI search visibility, citations, and recommendations across ChatGPT, Gemini, Claude, and Perplexity with fresh weekly updates.

07
Questions
Questions

Frequently asked questions.

Everything you need to know before improving your AI search visibility.

Q1How do I get my business mentioned in ChatGPT?

Improving your ChatGPT visibility starts with making your brand easier for AI systems to understand and trust. Clear entity signals, authoritative content, structured data, and third-party citations all help increase AI discoverability and the likelihood of being recommended.

Q2How does ChatGPT choose which brands to recommend?

When ChatGPT needs current information, it evaluates trusted web sources based on relevance, authority, freshness, and entity clarity before generating a response. Strong AI search visibility helps your brand get considered, but trusted content and citations are what earn recommendations.

Q3How do I optimize my brand for ChatGPT?

Focus on creating authoritative content that answers buyer questions, strengthen your entity signals, implement structured data, improve technical accessibility, and earn credible third-party citations. Together these improve AI discoverability and increase brand mentions.

Q4What is AI search visibility?

AI search visibility measures how often your brand appears in AI-generated answers across platforms like ChatGPT, Gemini, Claude, and Perplexity. Unlike traditional SEO rankings, it focuses on mentions, citations, recommendations, and overall brand presence.

Q5What's the difference between SEO and ChatGPT optimization?

SEO helps search engines rank your pages. ChatGPT optimization focuses on making your content trustworthy, discoverable, and easy for AI models to cite and recommend. Strong SEO supports AI visibility, but rankings alone don't guarantee AI recommendations.

Q6How can I track my brand mentions in ChatGPT?

Testing prompts manually only provides a snapshot. Botric continuously tracks AI search visibility, brand mentions, citations, recommendations, competitor performance, and your AI Visibility Score across the prompts that matter most to your business.

Q7Why isn't ChatGPT mentioning my business?

Common reasons include weak entity signals, limited authoritative content, insufficient third-party citations, or competitors providing stronger coverage for the same topics. An AI visibility audit helps identify the highest-impact opportunities to improve.

08
Start
Free AI optimization audit

See how visible your brand is in ChatGPT.

Run a free AI visibility audit and discover your brand mentions, AI citations, and ChatGPT recommendations, along with actionable AI optimization steps to grow your AI search visibility.

Free · results in 30 seconds · no signup required